In the heart of Minnesota's frozen landscape, a unique tradition unfolds each March 1st, drawing crowds braving single-digit temperatures. The Moorhead Dairy Queen, a 77-year-old walk-up shop, opens its doors to a dedicated following, regardless of the weather. This annual event is more than just an ice cream extravaganza; it's a symbol of resilience and community. Jerry Protextor, a retired pastor, embodies the spirit of this tradition, standing in line for a butterscotch milkshake and a chocolate-mint Blizzard. 'It's a testament to our toughness and the things we hold dear,' he says. 'It's a part of our community.'
March in the Upper Midwest is a month of varying weather, and the Dairy Queen's opening brings a sense of hope and unity. Owners Troy and Diane DeLeon emphasize the tradition's significance, especially in times of global unrest. 'It's a sense of togetherness. A tradition for many families,' Diane DeLeon remarks. The opening day attracts an average of 1,200 customers, some of whom camp out overnight to secure their place in line. Julie Bergseid, a repeat early riser, understands the allure: 'It's a momentous occasion, marking the start of spring, regardless of the temperature.'
The store offers a unique menu, featuring treats like the Mr. Malty, Curly Shake, Monkey Tail, and discontinued Blizzard flavors. Troy DeLeon attributes this to their commitment to customer satisfaction and the availability of ingredients. The butterscotch milkshake, a specialty item, is a testament to their dedication to unique offerings. Customers, bundled up in coats, hats, and gloves, gather outside, some with dogs and children in tow, creating a festive atmosphere. The towering Dilly bar, a Moorhead DQ creation from the 1950s, adds a touch of summer-like joy to the scene.
Despite the cold, the sun's presence and the promise of warmer days ahead make it a special day. The Dairy Queen's tradition is a reminder that even in the harshest of winters, there's a sense of community and a reason to look forward to the seasons ahead.
